“We teach service based professionals in
“Plain English”
how to get more clients and improve cash flow by leveraging the power of the Internet”

It necessary to teach service based professionals in “plain English” how to get more clients and improve cash flow by leveraging the power of the Internet because:

They are disadvantaged in the business world…

  • Traditionally in many countries, professional bodies forbade members to advertise. Therefore, marketing is not in the professional service provider’s culture and to make matters worse…
  • Their training institutions have mainly focused on making them the best professionals they can be – often to the exclusion of how to market their services and run their businesses…
  • Consequently, they continuously struggle with cash flow because they battle to attract new clients consistently.
  • Intuitively they sense they should be online to get more clients and grow their businesses but they do not know where to start. The information out there is confusing and overwhelming.
  • Service providers are usually too busy servicing clients to have the time to learn to understand the Internet for business purposes.

Buying patterns have changed the way their clients buy services today

Relying on referrals is not as lucrative as it used to be…

  • Previously, prospective clients would ask colleagues for referrals – nowadays they do their own online research and due diligence before they are ready to purchase.
  • This means they are savvy about the industry, pricing and competitive services. They even research the résumé of the individual service providers before they buy
  • So, in the words of Bill Gates “If your business is not online, you will be out of business”

How do we do it?

To teach service based professionals “in plain English” how to get more clients and improve cash flow by leveraging the power of the Internet, we employ a two-step approach:

Step One

We present a monthly webinar that teaches a client acquisition or cash flow generation strategy.

Step Two

The monthly webinar is supported by a monthly implementation blueprint which is specifically designed to help you get results by implementing what you learned on the webinar.

  • We use videos as the main training medium. This Video based training teaches practical systems in a simplified “step-by-step” way.
  • This ensures easy understanding and effective implementation which allows busy service based professionals to either implement at their own pace or to outsource the work to staff members or outsourced workers.
  • The implementation video’s contents is duplicated in audio, pdf transcripts and mind maps to cater for all preferred learning styles.
  • The real magic lies in the “Done for you” worksheets, checklists & cut and paste solutions that complement the implementation videos.