sales-and-clients-on-tap
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Publication Date 2016-12-30
Introduction to module 1 outlining what module 1 covers.
A detailed overview of the entire sales funnel process
A practical example of how to apply a sales funnel in your business
A practical example of how to sell a product (as opposed to a service) with your sales funnel - Introduction
A practical example of how to sell a product (as opposed to a service) with your sales funnel
How to make the most money from your sales funnel
Your action plan of what to do to put what you learned in this module into action.
Introduction to module 2 outlining what module 2 covers.
Understanding what an ideal client avatar is and how to use it
Why you need to create an ideal client avatar
How to go about creating your ideal customer avatar
What demographic components you need to gather to define your ideal client avatar
The psycho-graphic elements you need to create your ideal client avatar - part 1 of 2
The psycho-graphic elements you need to create your ideal client avatar - part 2 of 2
How to go about finding the information you need in order to compile your ideal client avatar
Your action plan of what to do to put what you learned in this module into action.
Introduction to module 3 outlining what module 3 covers.
An introduction to what a lead magnet is and why you need one
An introduction explaining what list building is
How to use one of the most important elements - instant gratification - to create the perfect lead magnet
Why you need need to make the most of your emails in the first 4 days.
How to determine how to create the perfect lead magnet
How to speak directly to your market so they know what you have to sell is just for them.
How to create the perfect lead magnet title to ensure you maximize your opt-in rate.
Introduction to module 4 outlining what module 4 covers.
Understanding what a squeeze page is and why you need one.
What an opt-in form is and how to set one up.
How to craft the headline of your squeeze page.
Squeeze page headline mistakes to avoid.
How long to make your squeeze page as well as a look at whether you should include images on the squeeze page or not.
How to craft winning bullets for your squeeze page
What an exit-pop is and a discussion as to whether you should use one or not.
How to optimize the results of your squeeze page.
A checklist to make sure you don't forget anything important when creating your squeeze page.
Introduction to module 5 outlining what module 5 covers.
An explanation of what a tripwire is and why you need one.
How to craft an irresistible inexpensive offer to turn prospects into paying clients.
How to create your ideal tripwire - part 1 of 2.
How to create your ideal tripwire - part 2 of 2.
A look at some other important issues to consider to create a high converting lead magnet.
Pulling everything together to create a high converting tripwire.
Introduction to module 6 outlining what module 6 covers.
An introduction into writing good copy and why is is easier than you probably expect.
How to identify your target markets pain points.
How to create the solution to your prospects biggest problem.
How to show proof that your product or service will solve your prospects problem.
How to create value for your product by showing your prospects why they should just choose your solution as opposed to trying to do it themselves.
Show your prospects how they will save time and effort by choosing your solution.
Show your prospects what it would be like for them once they have purchased your solution.
A look at how to craft the benefits that your prospects will get when purchasing your solution.
How to craft a compelling offer for your solution.
How to build up the value of your solution before you reveal the price.
How to add value to your product or service by providing valuable bonuses.
How to set your price and inject scarcity into your offer.
How to reverse the risk of people buying your solution to improve conversions.

CTA Video

00:01:57
How to craft the perfect Call To Action (CTA) to tell your prospects exactly what you want them to do?
How to issue a "warning" to your prospects of what will happen if they do not purchase your solution.
Why you want to summarize everything that is important in your offer in your P.S. and how to do it.
When and how to proofread your sales page to pick up errors and tighten up your copy.
Introduction to module 7 outlining what module 7 covers.
An introduction to the important topic of how to maximize the sales you make in your sales funnel by creating upsells.
Some practical examples of upsells to get your creative juices flowing.
A look at the different pricing strategies you can employ when selling different products.
What backend sales are and how they fit into your sales funnel.
Part 1 of a list of 40 different product ideas for you to incorporate into your sales funnel.
Part 2 of a list of 40 different product ideas for you to incorporate into your sales funnel.
Part 3 of a list of 40 different product ideas for you to incorporate into your sales funnel.
Part 4 of a list of 40 different product ideas for you to incorporate into your sales funnel.
Introduction to module 8 outlining what module 8 covers.
A brief introduction into what email marketing is and how to use it in your sales funnel.
The 2 different types of lists you will have and how to use each one.
How to create subscriber lists & how they differ from buyers lists.
Why buyers lists are so much more valuable than subscriber lists and how to maximize your profit from them.
How to come up with content ideas for your emails.
Tips to make sure that people read your emails and take the actions you want them to.
A look at some of the frequently asked questions when it comes to email marketing.
Introduction to module 9 outlining what module 9 covers.
A look at why you do need to pay attention to the numbers and how they will help you to improve your sales funnel.
A practical example on how to make sense of the numbers.
An explanation of the basic numbers that you need to know about.
The 5 most important metrics you absolutely need to pay attention to.
What you need to know about setting up tracking so you can get the numbers you need to improve your funnel.
Introduction to module 10 outlining what module 10 covers.
What split testing is and why you should use it.
What A-B split testing is and when to use it.
Important things to take into account when deciding to implement split testing
some additional factors to consider when designing your split tests.
What multi-variate testing is and when to use it.
Which variables are worth testing and which are not.
A look at how the sales funnel in this case study has been constructed.
A 1-page visual summary of the sales funnel showing the use of an exit pop.
An introduction to identifying my ideal client avatar.
Many different ways to find sales letters applicable to your niche and product.
A look at how we analyzed the sales pages to find out more about our ideal client and competitors.
A copy of the CPA genius sales page highlighted in different colours to show you how I analyzed it.
A completed sales page research worksheet for you to emulate.
How I used amazon.com to research my ideal client and their pain points.
How I used forums to find out more about my ideal client
How I used Facebook to research my ideal client.
How I used blogs to find out more about my ideal client.
How to use article directories to define my ideal client.
How I completed the demographics worksheet form the research that was done to help define my ideal client.
How to use Alexa.com to research client demographics.
How to use Quantcast.com to do demographic research.
How to use the Google Display Planner for demographic research.
A completed Ideal Client Avatar Worksheet for you to emulate.
A narrative of the completed Ideal Client Avatar for you to emulate.
Using Google to complete demographic research.
A completed demographics worksheet for you to emulate.
How to practically use the ideal Client Avatar worksheet based on all the research we did.
The end result of all of the research we did to identify our ideal client.
How I constructed the lead magnet for the sales funnel.
How we completed the lead magnet worksheet & checklist.
How we completed the squeeze page worksheet & checklist.
How I completed the squeeze page worksheet & checklist.
How I created the headline block on the final sales letter.
How I crafted the story part of the final sales letter.
How I created the proof section of the sales letter.
A practical walkthrough of how I created the offer in the final sales letter.
A look at how we created scarcity in the final sale letter.
An overall walkthrough of the entire final sales letter.
A complete walkthrough of the entire sales letter - component by component.
How we created the email follow up for the sales funnel.
The final autoresponder email sequence in the case study.
A short video explaining how to fill in all of the worksheets
A written document showing you how to use the worksheets as well as which videos reference the worksheets.
A list of questions to answer when defining your ideal client avatar.
A worksheet for you to fill in to analyze the demographics of your ideal client.
A visual worksheet to help you to design your own personalized sales funnel.
A lead magnet worksheet and checklist for you to fill in.
A squeeze page worksheet and checklist for you to complete.
A tripwire worksheet & checklist for you to complete.
A sales letter worksheet for you to complete.
A template to help you to create winning headlines.
A template for you to fill in to create your first autoresponder series.